Welcome to our Licensing Blog, which takes a light hearted look at our mysterious world.
Seoul, kids at the show and kimchi(Posted: 28-07-2010)
I hate Heathrow airport and I like Germany. However, a 4 hour stopover at Frankfurt airport would test the patience of Job. There’s absolutely nothing to do! Not even a decent bar (to be fair, alcohol was available, but the surroundings left a lot to be desired). Anyway, Lufthansa got us to Seoul eventually where our hosts from the Seoul Character & Licensing Fair were waiting to greet us.
With the morning prior to the show free, we hopped on the Seoul underground to look for the Korean War Memorial. To our surprise it was a massive complex that not only commemorated the lives lost in that (largely forgotten) conflict, but also boasted a huge collection of military vehicles - I can tell you that a B52 bomber up close is rather imposing. Luckily we had just missed the official ceremony to welcome Hilary Clinton’s visit to the memorial, so avoided getting caught up in what I’m sure would have been very high-security. They were just rolling up the red carpets…
Hutos from the KBS – look familiar? Penguin and his 26 Celsius
On set up day any exhibition hall is always hot as the air-con never seems to be on until the show starts. However, some bright spark has recently passed an energy-saving law in Seoul to restrict the minimum temperature in public buildings and offices to 260 C. Boy, was that hot. Annoying posters of a smiling penguin with a big 26 next to him were everywhere. On the first public day there were nearly 30 thousand visitors through the door, which made the heat seem even worse. This being our second year here, we were prepared to get all our business done on the first 3 days and then have Korean kids practising their English on us for the weekend.
I was accosted at the show by a female Kiwi journalist who was based in Seoul, who told me that she always liked to meet foreigners. I took great pleasure in pointing out that I was not in fact foreign, but was English. Before I knew it, I’d been interviewed and quoted on the Korean IT Times website – fame at last. She later emailed me to tell me about an interesting interview she’d had with an exhibitor at another show being held at the venue. As the show was the 30th Annual Conference on the Physics of Semiconductors you can draw your own conclusion.
The evening receptions organised by the show, the Seoul Promotion Plan and the Seoul Business Agency were much appreciated and great fun. Not too much of the kimchi (fermented cabbage!) but lots of ginseng chicken soup. Our tour guide, Joy, constantly fought against talking on the coach and kept quizzing us on what she’d been saying to see if we had been listening. Once off the coach she buzzed round like a mother hen, shepherding the group and setting meeting points and times that we dared not miss for fear of ruining her schedule. Her frequent jokes were made funnier by the immediate explanation that it had been a joke. Apparently Joy had been told that she should be a stand-up comic – please keep the day job!
The UK fallen at the War Memorial Sausage & chips on a stick!
Evening market visits (at which I couldn’t resist having sausage-and-chips-on-a-stick, although it tasted as bad as it looked) and Korean barbeque meals behind us, the trip was rounded off by a much-welcomed upgrade to business class for the flight home – what a result! See you again next year Seoul.
Previous Blog entries
A month of trade shows!
Happy New Year!
Viva Las Vegas!!
Moscow, Bologna, Easter
Where did February go?
Hong Kong and the merry-go-round begins
Welcome to 2012
The Seoul Character & Licensing Fair comes to town
Vegas is hot, hot, hot!
Welcome to 2011. The treadmill starts!
Around the world in licensing events
Brand Licensing Europe delivers for us again
Summer's over so bring on the Licensing Awards
Seoul, kids at the show and kimchi
Las Vegas and all its (licensed) temptations
Easter eggs and volcanic ash
We're Northern Light Fund Quiz winners!
New Hungary show makes it's debut in cold Budapest
March heralds another month of madness
2010 finally arrives, and the new Guide is here!
Brand Licensing Europe delivers again
The Licensing Awards in London
Seoul hosts Korea's Character & Licensing Fair
Las Vegas welcomes Licensing International 2009
Vegas here we come!
Brits on tour in Prague!
STOP PRESS: England closes because of snow!
A Special Delivery before Burns Night
Dubai and Christmas drinks
The joys of Brand Licensing
Exhibiting at the National Incentive Show
Greetings from Mexico!
French motorways, sun, sea and sand
Action Man and the good old days
Hot and sticky Hong Kong
Brits on tour in New York