America’s Next Top
Model
Intoxicates Viewers with New Scent:
DREAM COME TRUE™
Innovated by Creative Beauty Agency,
HATCHBEAUTY LLC.
Santa Monica, CA – October
27, 2011 -- HATCHBEAUTY and its Creative Director Ben Bennett, one
of the beauty industry’s most admired innovative forces, has
partnered with CBS Consumer Products to license a series of exclusive fragrances for The CW’s top-rated reality program
America’s Next Top Model
(ANTM). The first-ever
ANTM fragrance is fittingly named DREAM COME TRUE™.
The new fragrance was revealed on last night’s episode of
ANTM, in which host Tyra Banks announced that the winner of this cycle’s ANTM will be made the official spokeswoman of this
brand new fragrance.
The DREAM COMETRUE™
fragrance will be available January 15, 2012, at Target retail
locations nationwide, Target.com and
www.shopdreamcometrue.com
As part of the on-air integration, Bennett appeared as a guest
expert on Episode 7 of ANTM’s cycle 17, airing on October
26th at 9 p.m. ET/PT. The HATCHBEAUTY team collaborated with
producers to create a Fragrance Challenge, in which each
contestant developed and marketed a unique scent that conveyed her
personality.
“Working with these very dynamic women was an exhilarating
experience,” said Bennett. “The excitement and
enthusiasm that pervades the set inspired our inaugural scent,
DREAM COME TRUE™. There is a
joie de vivre that the contestants conveyed that we tried to
capture in the fragrance.”
DREAM COME TRUE™ is a
Warm Tahitian Vanilla infused with intoxicating blooms of
Amazonian Lily and Empress Peony. Revealing a fresh seductive
aroma with the barest hint of pink sugar and sparkling musk, the
scent, just like the models, is flirtatious, fun and
sophisticated.
With over 15 years as an industry watchdog, trend forecaster and
under-the-radar beauty brand guru, Bennett was called upon for his tremendous category expertise, great taste and pedigree.
Internationally known for his trend intelligence and beauty brand
prowess, Bennett has recently stepped out as the mastermind behind
such brands as Salma Hayek’s new multi-category beauty line,
Nuance, and was delighted to be a part of this latest project.
The partnership between HATCHBEAUTY, LLC and CBS Consumer Products
will involve the introduction of multiple fragrances and
collaboration with future cycle winners, who will work with
HATCHBEAUTY as part of every grand prize package going
forward.
“America’s Next Top Model is an aspirational show that gives viewers an
inside look into the fashion and beauty industry,” said Liz
Kalodner, Executive Vice President and General Manager of CBS
Consumer Products. “A Top
Model fragrance is a natural fit, and the show's
producers and HATCHBEAUTY did a fantastic job creating a unique
challenge to showcase the introduction.”
DREAM COME TRUE™ will be
available January 15, 2012 at Target and Target.com and on the ANTM website (URL
TBD) in 1 fl. Ounce EDT ($21.99) and 30 MLPerfume Rollerball
($12.99). For more information, go to www.shopdreamcometrue.com . America’s
Next Top Model airs Wednesday nights at 9 p.m. ET/PT on
The CW.
Fragrance Notes:
Top Notes - Red Currant, Honeydew, Pink Freesia
Middle Notes - Amazonian Lily, Plum Blossom, Empress Peony
Bottom Notes - Blondewood, Tahitian Vanilla, Pink Sugar, Sparkling
Musk
About HATCHBEAUTY,
LLCBased in Santa Monica,
California,HATCHBEAUTY, LLC is the
creative architect behind inspired, strategic, brand partnerships linking celebrities to products and creating beauty lines all over
the world, including Europe, China, Australia and Africa.
Unsurpassed in excellence, HATCHBEAUTY is the only creative agency
of its kind that also manufactures brands to major retailers such
as CVS, Target, Carter’s and Trader Joe's. Offering
brand strategy and development, creative design, packaging,
product development, retail planning and turnkey products,
HATCHBEAUTY’s immense services have provided clientele
including Coca Cola, American Girl/Mattel, Bath and Body Works, Gap
and Baby Gap, and many others with competitive, innovative and
original new products. www.hatchbeauty.com
About CBS Consumer
ProductsCBS Consumer Products manages worldwide licensing and
merchandising for a diverse slate of television brands and series
from CBS, CBS Television Studios and CBS Television Distribution,
as well as from the company's extensive library of titles,
Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more
information, visit www.cbsconsumerproducts.com
PR Contact: Kerry Kane
kerry@kerrykane.com
