The License This! panel for 2011 will be chaired by Andrew Kerr, Managing Director, Aoh!k Commercial Ltd, previously of Classic Media and Ra gdoll. Andrew will be joined on the panel by Oliver Dyer, Managing Director , Skew Studio; Eric Huang, Publishing Director, Media and Entertainment, Pe nguin Group and Patricia de Wilde, Licensing Director, Marathon Media and President, F2D2.
License This! was launched in 2010 to great acclaim, attracting entries f rom all over the world. The “Dragons’ Den” style challeng e is open to any new creative idea with its roots in publishing, art & design, television or digital media. The panel will review all entries befo re creating a shortlist of four properties. These are pitched to the panel in front of a live audience at the Licensing Academy on Thursday 20th October. The panel will listen, question and offer critique before ch oosing a winner based on originality, commercial potential and suitability for licensing into other product categories. The winner will receive a f ully furnished stand at Brand Licensing Europe 2012, worth an estimated£ 4,500, so that the new property can be brought back to market next year.
Andrew Kerr, Managing Director of Aoh!k, said, “I am delighted to be chairi ng such a strong panel to judge the License This! challenge this year. Last year’s finalists have all gone on to achieve licensing success with their brands, so we know that this is a valid and useful platform for emerg ing properties. It’s also a great way for licensing companies to l earn about new brands and their creators. I look forward to reviewing th is year’s entries and to helping to celebrate new talent.”
Property creator s/owners can submit their property now to be part of the License This ! by completing the entry form, found at www.brandlicensing.eu. Last year’s finalists pres ented the following properties: Bondiband, The Land of Me, Gombby and An imaru. The winner was the graphic design property Animaru, which returns to exhibit at Brand Licensing Europe 2011, which takes place over 3 days from 18-20 September 2011 at London’s Grand Hall, Olympia.
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For more information please contact Braben at ble@braben.co.uk
or 0207 025 8021
Notes to editors:
;
About Brand
Licensing Europe:
Brand Licensing Europe 2011 (www.brand licensing.eu) – taking place
October 18 – 20 at Olympia
in London is the only pan-European event dedicated to licensing
and brand extension. Now in its 13th successful year,
Brand Licensing Europe 2010 hosted 236 exh ibitors and 5,634
retailers, manufacturers and sales promotion professional s from
63 countries. The event hit mainstr eam
media in 2010, featuring on BBC Breakfast, Sky News, MediaGuardian
and more.
About Advanstar Licen sing:
Advanstar Communications Inc. (www.advanstar.com), producer of Licensing International Expo, Brand Licensing Central & Eastern Europe and Brand Licensing Europe is a leading worldwide media com pany providing integrated marketing solutions for the Fashion, Life Science s and Powersports industries. Advanstar serves business professionals and c onsumers in these industries with its portfolio of 147 events, 68 publicati ons and directories, 267 electronic products and Web sites, as well as educ ational and direct marketing products and services. Market leading brands a nd a commitment to delivering innovative, quality products and services ena bles Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 1,000 employees and currently operates from multiple offi ces in North America and Europe.
