FIRST IN THE NIGHT GARDEN EDUTAINMENT
CENTRE LAUNCHES IN SHANGHAI
IGGLEPIGGLE AND FRIENDS A HIT WITH MILLIONS OF CHILDREN ACROSS CHINA
BBC Worldwide, and licensee Ladder, today announced the launch of the first In the Night Garden edutainment centre in Shanghai, China. The centre, which opened officially on 18th June 2011, provides a place for children to play in an educational environment with the much-loved characters from the globally successful TV programme.
In the Night Garden launched on China’s state broadcaster CCTV (Chinese Central Television) in May 2009, and instantly won the hearts of children across the nation. Produced by Ragdoll Productions, the creators of the phenomenally successful Teletubbies, In the Night Garden tells the story of a magical picture-book place where a diverse community of toys live out their comical adventures together.
Working in partnership with Chinese businesses, BBC Worldwide who license In the Night Garden around the world, have seen success working with the UYoung Media Group[1] on a comprehensive licensing programme including an In the Night Garden magazine and a range of toys from plastic to plush and stationery . DVDs have been released through Excel Media and Children’s Fun has had success with over 30 book titles released.
A celebratory opening of the In the Night Garden edutainment centre took place 18th June at 10am at Kaihong Plaza in Shanghai. Stephen Davies opened the centre with Mr Yen Shawn Wu.
One million In the Night Garden DVD and VCDs sold across 30 titles
1.6 million In the Ni ght Garden books sold in China
The In the Night Garden magazine has a cir culation of 60,000 a month
Teletubbies launched in China in 2002
Nine Teletubbies edutainment centre s are active in China today
4.7 million Teletubbies DVDs sold to date in China
