MAY 23, 2011
EVERLAST SIGNS WBA SUPER MIDDLEWEIGHT CHAMPION, ANDRE
WARD TO AN EXCLUSIVE MULTI-YEAR EQUIPMENT AND APPAREL CONTRACT
New York, NY –May 23, 2011
- Everlast Worldwide Inc., the global
leader in fight sports and fitness, today announced the signing of an
exclusive, multi-year equipment and apparel contract with current WBA super
middleweight champion, Andre Ward. Under the agreement, Ward will exclusively
train with Everlast equipment and apparel, as well
as play a feature role in direct-to-consumer and retail marketing initiatives.
Considered
a top 10 pound-for-pound talent, Ward has taken the boxing world by storm since
his electrifying gold medal win at the 2004 Olympic Games in
“Andre
Ward is the perfect brand ambassador for Everlast” said Matt Cowan, VP of
Marketing and Products for Everlast. “He is a champion in every sense of
the word. Ward had a near perfect amateur record, won an Olympic gold medal for
his country and now holds a world title along with an undefeated professional
record. His accomplishments in the ring speak for themselves and aside from
being a world class athlete, we consider Andre a world class human being. ”
“Becoming
part of the Everlast family has been a goal of mine since I began boxing at the
age of 10,” said Ward. “Everlast has always been supportive of me throughout my
career, and to now partner with the most trusted brand in boxing is truly an
honor. I look forward to becoming one of the faces of Everlast and continuing
in the tradition of champions for the brand."
Everlast
boxing equipment and apparel is available at www.Everlast.com
and sporting goods retailers.
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About
Everlast Worldwide Inc.
The
preeminent brand in boxing since 1910, Everlast is the world’s leading
manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From
heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to
the undisputed middleweight champion Jermain Taylor and UFC champion Randy
Couture, Everlast is the brand of choice for generations of world champion
professional athletes. Built on a brand heritage of strength, dedication,
individuality and authenticity, Everlast is a necessary part of the lives of
countless champions. Based in
FOR MORE INFORMATION PLEASE
CONTACT:
Meredith Harris
(212) 239-0990
