CBSCONSUMER PRODUCTS BROADENS GLOBAL REACH

WITH NEW INTERNATIONAL LICENSING DEALS 

Products Based On Star Trek, Mighty Mouse, Showtime Portfolio And More
Coming Soon To Retailers Across The Globe

NEW YORK – May 12, 2011 -- CBS Consumer Products has brokered a slate of new licensing deals that will introduce products based on some of the company’s most popular entertainment brands to retail across the globe. The new agreements will bring products based on Star Trek, Wheel of Fortune, Mighty Mouse, Cheers, Dexter, Weeds and more to Europe, the Middle East and the Pacific.  Fans can expect the arrival of everything from board games and apparel to messenger bags and model kits in stores as CBS Consumer Products extends the international reach of its merchandising program.

“The CBS portfolio is popular with fans of our entertainment brands all across the globe,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “These new agreements add to an international licensing program that has only grown stronger since the addition of the Showtime library to our roster.”

New international licensees and details of upcoming products in 2011 include:

Dirac will create apparel, bags, glassware, posters, headwear and gift items based on Beastly, CSI: Crime Scene Investigation, Star Trek: The Next Generation, Star Trek: The Original Series, Cheers, The Twilight Zone, Weeds, Dexter, The Love Boat, Mighty Mouse and Dynasty. These products will be available in Spain.

Australia’s Jenolan Caves will introduce Klingon Audio Tours for its live cave tours.

Platz will manufacture Star Trek model kits for Japan.

Robe Factory will manufacture Star Trek robes for the United Kingdom and Ireland.

Somberbond will create Mighty Mouse loungewear and intimates for the United Kingdom and Ireland.

Hertzano will make a Wheel of Fortune board game for Israel.

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About CBS Consumer ProductsCBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films.  Additionally, the group oversees online sales of programming merchandise.  For more information, visit www.cbsconsumerproducts.com .
For further information contact:
For CBS Consumer Products:Leslie Ryan             & nbsp;    
(310) 264-3406
Leslie.ryan@cbs.com <mailto:Leslie.ryan@cbs.com>  
 
Mark Karges
(212) 689-6360
mark_karges@BHImpact.com <mailto:JP_Shields@BHImpact.com>