CBSCONSUMER
PRODUCTS STRUTS ITS STUFF WITH LAUNCH OF
‘AMERICA’S NEXT TOP MODEL LIVE’ IN
TORONTO
National Event Management Signed On To Bring Fashionista
Franchise
To Canadian Catwalk in 2012
April 28, 2011 – Canadians
can get ready for a fashion event like no other as CBS Consumer
Products launches America’s Next Top Model Live in Toronto May 4-6, 2012. National Event
Management, producer of some of North America’s biggest and
best-attended shows, has been tapped to bring this quintessential
fashion and shopping gala to Canada as CBS Consumer Products
continues to expand the “Next Top Model Live”
franchise around the world. The event follows in the footsteps of
the Britain’s Next Top Model Live event that premiered in
London last year.
Based on the hugely successful international reality TV show,
America’s Next Top Model Live
is designed to bring the style and glamour of America’s Next Top Model to life for
dedicated followers of current trends in fashion and beauty. Over
three days, fans will experience a supermodel existence by getting
free makeovers, being given a chance to strut their stuff on the
Open Catwalk, shopping for the latest brands, watching incredible
fashion shows, getting beauty advice from industry experts and
finding out how to break into the modeling industry
“At its heart, the ‘Next Top Model’ brand is
about making fashion accessible to everyone. Setting the franchise
in a live setting is an engaging way of doing this and if the
success of our London show is any indication, this is going to be
hit,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products.
Fred Cox
Jr., President of National Event Management, is pleased to be
involved in making America’s Next Top
Model Live a fixture on the Toronto fashionista
calendar, “NEM is honored to have been chosen to produce this
innovative show!” he said. “We are very excited to
create an inspiration destination for fashion, modeling, beauty
and retail therapy. We look forward to seeing everyone
there!”
To check out more information about America’s Next Top Model Live, please visit:
www.ANTMLiveToronto.com
<http://www.ANTMLiveToronto.com>
The inaugural Britain’s Next Top Model Live in October 2010
exceeded expectations by attracting thousands of attendees to Excel
London. The event included special guest appearances by BNTM Judge
Charley Speed and the season six cast, including winner Tiffany
Pisani, and performances by pop stars Jessie J, Diana Vickers and
Eliza Doolittle. Britain’s Next Top Model Live will return to
London in 2011 from October 28-30.
AMERICA’S NEXT TOP MODEL is produced by 10x10 Entertainment
and Bankable Productions. Executive Producers are Tyra
Banks, Ken Mok and Laura Fuest. The reality series was created by
Tyra Banks and developed by Mok and Kenya Barris. ANTM is licensed
in over 140 markets and there are currently 20 local versions in
production. AMERICA’S NEXT TOP MODEL and the
AMERICA’S NEXT TOP MODEL format are sold internationally by
CBS Studios International.
-XXXX-
About National Event ManagementWith over 35 years of show experience,
National Event Management produces some of the largest &
best-attended events in North America. For more information about National Event Management, visit www.nationalevent.com <http://www.nationalevent.com>
;
About CBS Consumer
ProductsCBS Consumer Products manages worldwide licensing and
merchandising for a diverse slate of television brands and series
from CBS, CBS Television Studios and CBS Television Distribution,
as well as from the company's extensive library of titles,
Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more
information, visit
www.cbsconsumerproducts.com.
Press Contact for CBS Consumer Products: Mark Karges
Bender/Helper Impact
212-689-6360
mark_karges@bhimpact.com
