Electrolux Global Brand Licensing Grows for Third Year in a Row

2010 Electrolux Global Brand Licensing (EGBL) has grown its licensee base for the third year showing a 15% increase in new trademark license agreements.

“We’re very pleased with the growth rate, but we know there are many more opportunities available to us. The aim for 2011 is to establish a stronger License Partner base in the USA and Asia”, says Matthew Young, Head of Electrolux Global Licensing.

New license agreements in 2010 were signed across seven brands: AEG, Zanussi, Tappan, Frigidaire, Philco, Corbero, and Atlas. The agreements cover product categories such as:

• home medical products
• phones
• automotive accessories
• cash registers
• small appliances
• kitchen appliances
• central HVAC
• electric meters
• gas generators
• solar inverters
• toys  

Electrolux Global Brand Licensing

Electrolux Global Brand Licensing is a business unit within the Electrolux Group, creating business opportunities by licensing the Groups 50+ brands. We have been in the licensing business for over 70 years and are present in 75 countries, with more that 100 brand partners.

For more information contact:
Matthew Young
Head of Global Brand LicensingMatthew.young@electrolux.com
+46 70 365 5078www.electrolux.com/licensing .