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The Aines Group
signs third production deal for LazyTown Live
Show
 LazyTown Live’s first
licensee, the Aines Group, recently signed a third production deal for the show,
following the successful run of LazyTown Live! throughout South America last
year. The Aines Group’s shows are known for their high production value and the
group has recently finished their first Latin American tour that was a huge
success and generated worldwide attention.
You can read more here.
Deals for
Books, Magazines and Apparel concluded in
GreecePartner Plus, the exclusive LazyTown agent for
Greece, has concluded negotiations in three important categories with publishers
of books, magazines and apparel. EREUNITES is the Lazy Town publishing licensee
for the Greek market with storytelling and colouring books. The first LazyTown
Greek book will be launched this month in bookstores and mass market. EREUNITES,
an established licensing business in Greece, is very excited about using
LazyTown to increase awareness amongst children about health and wellbeing.
According to a study undertaken in 2007, 31% of Greek children under 5 are
clinically obese.
You can read about more Greek deals
here.
 UK LazyTown Sport Club Adds DC
LeisureIt is with great excitement that we are able to confirm a
new agreement between master Licensee FitKid Limited and DC Leisure. Starting at
the Arena Leisure Centre in Camberley, Surrey, the LazyTown Sports Club powered
by FitKid will be integrated in to their full centre offering. This partnership
forms a key part of the strategy which FitKid and LazyTown are developing
together in the UK and Ireland over the coming 18 months.
You can read more
here.
New LazyTown
Sleep-O-Meter app helps children (and their parents!) have a restful
sleepBroken nights, restless sleep and early mornings are
often the inevitable lot for parents of young children. The LazyTown
Sleep-O-Meter iPhone/iPad aims to assist parents and children (between 3 to 6
years old) to manage night-time and early-morning awakenings by playing out
pre-recorded restful messages when the child awakes. This is LazyTown’s first
iPhone app and was chosen because of it’s value in encouraging children to sleep
as an additional way to promote healthy living choices for active children and
parents.
You can read more here. | 
