CBS CONSUMER PRODUCTS  

KICKS OFF I LOVE LUCY 60^TH ANNIVERSARY  

WITH THE HEART TRUTH'S RED DRESS COLLECTION FASHION SHOW

Year of Activity Around Iconic Brand Starts With Program To Raise Awareness For Heart Disease in Women; Other Elements Include Live Stage Show, Cruise And New Products    

NEW YORK - February 9, 2011 - 2011 is the 60^th anniversary of I Love Lucy and would have been the 100^th birthday of its iconic star - Lucille Ball.  To celebrate this banner year, CBS Consumer Products has created a yearlong campaign that celebrates one of the most influential TV shows in history.  The campaign kicks off with a special presence at The Heart Truth's Red Dress Collection Fashion Show on February 9.  Other highlights will include the debut of a Lucy Live stage show, themed cruise and new anniversary products including calendars, ornaments, gifts and a special edition Barbie.

The Heart Truth® - a national awareness campaign for women about heart disease - is going to shine a spotlight on I Love Lucy during its marquee event of the year The Heart Truth's Red Dress Collection Fashion Show.  This star-studded event aimed at raising awareness will honor the memory of Lucille Ball - a victim of heart disease - and her namesake program to help spread its message.  This is one part of an extended relationship between CBS and The Heart Truth that will continue with on-air PSAs and integrated programming on two of its top game shows - The Price Is Right and Let's Make a Deal. The fashion show also will be streamed live on CBSnews.com, with WCBS-TV anchor Kristine Johnson hosting.

Further anniversary celebrations on tap for I Love Lucy include a special I Love Lucy Anniversary Cruise that will set sail in October.  The cruise will include Lucy-themed live shows, discussions with special guests, screenings of the most-loved episodes and trivia contests.  In another effort to bring the spirit and humor of the show alive, CBS Consumer Products will also launch the world's first Lucy Live stage show.

Lucy fans will also get a treat with a slew of new anniversary products making their way onto shelves in 2011.  These products include: gifts from Vandor, calendars from Mead, ornaments from Kurt Adler & American Greetings and finally a special edition Barbie two-pack including Lucy and Desi.

"These are major milestones for one of the most influential television programs and entertainment figures in history," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "The events are just the start of a banner year for I Love Lucy."