GreenLight to Represent Muhammad Ali for International Advertising and Promotional Activities
Muhammad Ali Enterprises to lever age GreenLight’s global reach to expand advertising and endorsement a ctivities on behalf of recognized humanitarian and undisputed sports champi on
Los Angeles (December 3, 2010) - GreenLight (www.greenlightrights.com), a global media licensing, talent negotiation and rights representation con sultancy, today announced that it has been selected to represent Muhammad A li, one of the most recognised people in the world and biggest sports icons of all time.
GreenLight will handle advertising and promotiona l opportunities for personality rights and trademarks, including Ali’ s name, image, likeness, signatures and characterizations, on an exclusive basis in Europe and Asia Pacific. MAE selected GreenLig ht, which conducts thousands of clearances every year for clients worldwide , for its global network of licensing connections.
Through the agreement, MAE and GreenLight’s parent company, Corbis® Images, a leading visual media provider for th e creative community, will share reciprocal access to each other’s historic collections of Ali digital media. This will provide clients easy access to the best Ali images and video of the legendary athlete and his jo urney throughout the decades.
“Muhammad Ali remains among the most recogn isable people on earth,” said David Reeder, Vice President, GreenLigh t. “His success as a boxer is widely respected, but Ali's greatest tr iumph lies in his legacy as a champion, leader, humanitarian, and artist. His wo rk both inside and outside the ring truly makes Muhammad Ali ‘The Gre atest of All Time™’.”
Muhammad Ali is a former American boxer and three -time World Heavyweight Champion, who is widely considered one of the great est heavyweight championship boxers ever. As an amateur, he won a gold medal in the light heavyweight division at the 1960 Summer Olympics in Rome. After turning professional, he went on to become the first boxer to win the lineal heavyweight championship three times. He was named sports person of the century by Sports Illustrated, the BBC and GQ among others.
“We have been impressed with the way GreenLight manages other iconic brands,” said Kelly C. Hill, Vice President , Worldwide Licensing of MAE. “Our partnership with a truly glo bal company like GreenLight will help us leverage Ali’s universal appeal and effectively manage advertising and endorsement activities on his behal f around the world.”
GreenLight is one of the world’s leading pr oviders of rights clearances and rights representation, representing the na me, image and likeness rights to many of the world’s most iconic and recognised personas. GreenLight handles representation for the Andy Wa rhol Foundation, for entertainment legends such as Bruce Lee, Steve McQueen , Johnny Cash, Mae West, and Maria Callas and for well-known explorers and innovators including Buzz Aldrin, the Wright Brothers, Thomas Edison and Albert Einstein.
To learn more about GreenLight and Muhammad Ali a nd potential advertising and promotional opportunities, visit http://www.greenlightrights.com.
About Muhammad Ali Enterprises LLC
Muhammad Ali Enterprises LLC (“MAE”) is a Californ ia limited liability company. MAE is aggressively involved in a worldw ide licensing program, merchandising, television, film, video and Internet projects. For more information on MAE, visit www.Ali.com. MAE is a subsidiary of CKX, Inc., a publicly traded c ompany listed on the NASDAQ Global Market® under the ticker symbol CKXE." Also visit www.ckx.com.
About GreenLight
GreenLight is a global media licensing, talent neg otiation and rights representation consultancy providing corporate, adverti sing and media clients access to music, film and other entertainment content and celebrities. GreenLight works with the world’s leading a dvertising agencies and multinational companies to create innovative advert ising, packaging and products. GreenLight’s rights representation gro up manages the personality rights of iconic personas including Albert Einstein, The Wright Brothers, Steve McQueen, Br uce Lee, Thomas Edison and Johnny Cash. A Corbis brand, GreenLight is based in Los Angeles and serves clients in more than 50 countries. For more information, visit www.greenlightrights.com.
