FIFI AND ROARY CONTINUE TO BLOOM WITH NEW LICENSEES

POETIC GEM AND LITTLE STAR CREATIONS

Chapman Entertainment announces today the launch of a new licensee for Fifi and the Flowertots, called Poetic Gem (already signed to Roary the Racing Car), and Little Star Creations, who will work with both brands, Fifi and the Flowertots and Roary the Racing Car.

Poetic Gem will be responsible for manufacturing, distributing and selling Fifi and the Flowertots Outwear for girls aged 1 – 6 years until 31^st December 2012. This new range will include tee-shirts, fleece and sweat tops, trousers, skirts, shorts, dresses, jackets, dungarees and rain macs. Products will be on sale in selected retailers across the country from S/S 2011.

“We are thrilled to be working a great evergreen brand and look forward to expanding the distribution of Fifi and the Flowertots in near future,” said Elliott Matthews, Director, Poetic Gem.

Little Star Creations is launching Fifi and Roary Portable Headphones that can be used by children to play their favourite Fifi and Roary Nintendo DS games or to listen to their favourite Fifi or Roary album on an ipod or iphone. The headphones will be launching throughout the country from 1^st March 2011 with an RRP of £12.99.

Natasha Dyson, Head of Licensing, Chapman Entertainment comments, “In such a difficult climate, we are excited that both Fifi and Roary continue to grow with new UK licensees. Poetic Gem has a very strong design and sales team and we are looking forward to seeing the great new Fifi line on sale from next Spring. Little Star Creations is also a fantastic new partner with great contacts and experience in licensing, we are confident that the headphones will be popular.”

For more information on Fifi and the Flowertots, please log onto www.fifiandtheflowertots.com. To find out more about Roary the Racing Car, please visit, www.roarytheracingcar.com.

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For further press information, please contact Cassandra Sananes on 0870 4030556 or email cassandra@chapmanentertainment.co.uk.

Cassandra Sananes

Head of PR

+ The Pavilion, 90 Point Pleasant, London SW18 1PP

* cassandras@chapmanentertainment.co.uk

( +44 (0) 870 403 0556

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