Steven Ballard, (Fashion global sales and brand development director of The Smiley Factory) says,
“I am very honoured to work with River Island. I consider River Island to be the benchmark in the UK high street fashion industry and a very trendy environment to be part of. River Island is on our shortlist of high street chains which we are allowing to distribute Smiley products and we are extremely proud to be selling inside their stores.
We have worked on a very stylish t-shirt with their team and I am sure teens and young adults will love it and we hope to continue to work with them on projects in the future”.
The t-shirt will be sold in River Island’s top stores throughout the UK and is priced at£20.
About ‘The Smiley Company’
The ‘Smiley’ company is home to one of the most recognisable symbols in the world. The original Smiley brand was born on January 1st 1972 with the ‘take time to smile’ promotion in French newspaper ‘France Soir’. The Smiley logo was used to highlight all good news so people could choose to read positive and uplifting articles.
40 years on the logo is now the symbol for a globally recognized brand and has enjoyed worldwide success with extensive licensing partnerships. 25 years later with the evolution of the internet global communication changed forever not surprisingly, Smiley was there from the beginning.
In 1997, Nicolas Loufrani launched a universe of self-expression with the brand ‘SmileyWorld’ by creating variations of the original Smiley developing expressive characters and promoting the universal language of the ‘emoticon’. Today we have thousands of different icons and characters.
‘Smiley’ is more than an icon, brand and lifestyle; it’s a spirit, a philosophy. It is here to remind people of how powerful a smile is and how much a simple smile can change your life and the lives of others around you.
1 0% of all royalties will go to charity through the Smiley World Association, which was formed in 2005 to help people in need by setting up health and educational infrastructures in third world countries.
Kind regards,
Jemma Morgan
PR, Communications and Events Manager
(Fashion and Lifestyle)
Suite 13.2.2
The Leathermarket 11/13 Weston Street Bermondsey LONDON SE1 3ER
Tel: 020 7378 8231
Mobile: 07584025351
Fax: 020 7378 8232
