STARTREK’S OFFICIAL STARFLEET ACADEMY CAMPUS STORE LAUNCHES TODAY  

Modeled After University Stores, New Online Shop to Feature
Starfleet Academy Apparel, Accessories, Memorabilia and More

NEW YORK – November 16, 2010 – Ex Astris, Scientia (From the Stars, Knowledge). You may not be an alumnus of the Starfleet Academy yet, but that’s no reason you can’t pick up the best Starfleet Academy gear.  Today, CBSConsumer Products launches the Starfleet Academy Campus Store on StarTrek.com offering everything from t-shirts to dormware for would be cadets of Starfleet Academy.  The store is an interpretation of items that might exist in the Academy’s campus store with a little tongue-in-cheek insider humor that is sure to please fans the world over.

“For years, Star Trek fans have wanted to attend the famed Starfleet Academy.”  said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “Now, they will be able to take home the same gear that their favorite Starfleet alums would have had in their dorm rooms or worn around campus.”

The Starfleet Academy Campus Store will launch with a range of branded gear including sweatshirts, t-shirts, mugs, accessories, memorabilia and more. The imaginative designs and concepts will focus on general Academy themes from class subjects such as math and science to sports and extracurricular activities.  The Starfleet Academy Campus Store launches today at StarfleetAcademyStore.com.

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About CBS Consumer Products CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films.  Additionally, the group oversees online sales of programming merchandise.  For more information, visit www.cbsconsumerproducts.com

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For CBS Consumer Products:Leslie Ryan             & nbsp;    
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Leslie.ryan@cbs.com <mailto:Leslie.ryan@cbs.com>  
 
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