GreenLight Helps
Bring the Stars Out for Tommy Hilfiger’s 25th Anniversary
Celebration
Hilfiger turns to
GreenLight to help license icons like Steve McQueen, Grace Kelly and Deborah
Harry for global anniversary retail campaign and limited edition clothing line,
The ICON Collection
LOS ANGELES
(November 4, 2010) – GreenLight (www.greenlightrights.com), a global
media licensing, talent negotiation and rights representation consultancy, today
announced that it has helped apparel design group Tommy Hilfiger to license
several icons for its global 25th anniversary celebration and retail
campaign.
The campaign,
called Tommy’s
Global Celebration of American Style, features a 25 piece, limited
edition capsule collection known as The ICON Collection, which updates Tommy’s
all time favourite garments inspired by his personal idols such as Grace Kelly,
Steve McQueen, Deborah Harry and others. Included are such classics as a crisp
white Oxford shirt, a preppy blue blazer and a sleeveless navy pea coat.
The launch of the
collection is being supported in a global retail campaign with online, PR,
events and in-store promotional activities across more than 730 points of sale
globally including Tommy Hilfiger retail stores and department stores such as
Macy’s, El Corte Inglés and Selfridges. The campaign features art by acclaimed
Australian painter Michael Zavros.
The ICON Collection
exemplifies Tommy’s classic American cool, and GreenLight was instrumental in
helping showcase some of the biggest influences in American fashion for Tommy’s
25th anniversary. GreenLight managed licensing of six of the seven
icons for the campaign including Steve McQueen, Grace Kelly, Deborah Harry, Iggy
Pop, Farrah Fawcett and Clark Gable.
“Tommy Hilfiger
continues to elevate its brand with this outstanding creative concept and retail
campaign that links Tommy’s apparel to fashion icons of the past half century,”
said David Reeder, Vice President of GreenLight. “GreenLight worked with Tommy
Hilfiger to first consider the best icons for the campaign and then handled the
licensing negotiations with the various estates and talent
representatives.”
GreenLight is one
of the world’s leading providers of rights clearances and rights representation,
representing the name, image and likeness rights to many of the world’s most
iconic and recognised personas. GreenLight handles representation for the Andy
Warhol Foundation, for entertainment legends such as Steve McQueen, Johnny Cash,
Gloria Swanson, Mae West, and Maria Callas and for well-known innovators
including the Wright Brothers, Thomas Edison and Albert
Einstein.
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About
GreenLight
GreenLight is a global
media licensing, talent negotiation and rights representation consultancy
providing corporate, advertising and media clients access to music, film and
other entertainment content and celebrities. GreenLight works with the world’s
leading advertising agencies and multinational companies to create innovative
advertising, packaging and products. GreenLight’s rights representation group
manages the personality rights of iconic personas including Albert Einstein, The
Wright Brothers, Steve McQueen, Bruce Lee, Thomas Edison and Johnny Cash. A
Corbis brand, GreenLight is based in Los Angeles and serves clients in
more than 50
countries. For more information, visit www.greenlightrights.com.
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For customers
interested in learning more about GreenLight products and services:
http://greenlightrights.com/services
United States:
1-866-884-5600
For more information
or images from Corbis and/or GreenLight, press only:
Dan Perlet
Director,
Communications
GreenLight
+44.20.7644.7418
dan.perlet@greenlightrights.com
