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November
2010 |
Record-breaking
Visit
A shopping mall in
Sofia, Bulgaria played host to the Icelandic Stephanie & Sportacus when
LazyTown came to the country to launch the series on TV7 and LazyTown magazine
via Profilm. It was estimated that as many as 25,000 people attended the event,
the biggest the shopping mall had ever seen! |
World
First in Mexico
Mexico is the setting for a world first deal between
LazyTown and the Washington Apple Commission, California Grapes and USA Pears in
partnership with the USDA. The ‘Dulces Sanos’ campaign has been developed to
encourage the children of Mexico to consume fruits and to be active and healthy.
All three of the country’s national grocery retailers are participating in the
campaign, The Minister of Health or Salud will also be a key partner in making
this promotion a success. |
New
Master Toy License
LazyTown has a new master toy licensee with Simba. The Spanish company
intends to release over 100 different product lines in twenty categories
starting from Spring 2011 including playsets, educational games, vehicles,
costumes, musical games, electronic games and outdoor toys. Also in Spain, TVE
have signed a co-production deal with LazyTown to produce 26 new episodes of its
popular programme LazyTown Extra.
More news:
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