Chapman Entertainment is thrilled to announce the launch of a new look Roary the Racing Car in time for Spring / Summer 2011 Previews.
Chapman Entertainment has refreshed the colour palette of its popular pre-school brand to include a red, orange and blue box with chequered patterns. The pack will also include developmental call outs for parents, highlighting the learning benefits of its new range.
New look Roary, rolling out to all retailers across the country next year, can currently be seen by retailers at Vivid Imaginations in Guildford, Surrey.
Valerie Fry, Director of Licensing comments, “We are really pleased with the package redesign, and so far, the response from both licensees and retailers alike has been extremely positive. We are confident that this will further increase his appeal to boys and that products will continue to race off the shelves in 2011.”
Emma Sherski, Marketing and Licensing Director, Vivid Imaginations comments, “The new packaging will undoubtedly strengthen Roary’s brand presence on shelf as we go into our fourth year at retail. The new look is fresh and distinctive and will roll out on shelf next Spring /Summer”.
Roary the Racing Car has taken the chequered flag since its launch in 2007 on Five’s Milkshake! and Nick Jr. Not only does the hit series introduce motor sports to a pre-school audience for the first time, but through Roary’s example children can learn the importance of friendship, winning, team work and problem solving.
To find out more about Roary the Racing Car, please go to www.roarytheracingcar.com , or for more information on Chapman Entertainment, log onto www.chapmanentertainment.co.uk.
For further press information, images or interviews please contact:
Cassandra Sananes, Head of PR, on 0208 877 7410 or email: cassandra@chapmanentertainment.co.uk
Cassandra Sananes
Head of PR
The Pavilion, 90 Point Pleasant, London SW18 1PP
cassandras@chapmanentertainment.co.uk
+44 (0) 870 403 0556
