LITTLE CHARLES BEAR SECURES TWO NEW LICENSEES
- Zap and Worlds Apart Sign Up New Infant Property on CBeebies-
Chapman Entertainment is excited to announce two new licensees for its latest adorable infant property, Little Charley Bear, including leading UK manufacturers, Zap and Worlds Apart.
Acquired by Cbeebies for children up to four years, Little Charley Bear is about an imaginative and playful bear called Charley. Under the watchful eye of his friend the Narrator, this very cute little bear uses his imagination to play and go on adventures where he discovers new things about himself and the world around him.
Bedding and accessories specialist, Zap, partners for the first time with Chapman Entertainment on Little Charley Bear, with products launching in Spring / Summer 2012.
Andy Downie, Marketing Director comments, “We are delighted to be working with Chapman Entertainment for the first time especially on such a strong pre-school property as Little Charley Bear. Cute character and strong imaginative story lines gives this new property all the right ingredients to become a major hit at retail.”
Chapman Entertainment’s Commercial and Finance Director, Andrew Haydon, comments, “Zap is a quality supplier of licensed bedding in the UK, and are very well known and respected in the industry. We are thrilled that Little Charley Bear is to be added to their pre-school portfolio. It is also great to be able to refresh our relationship with Worlds Apart (our licensee on Fifi and Roary), and we look forward to building a successful partnership with both companies on Little Charley Bear!”
Worlds Apart will be focusing on my first play and furniture ranges for Little Charley Bear with products launching next year including; Pop Up Tents, Ball Pits, Interactive Electronic Mats, My First Ready Beds, Inflatable chairs, Flip Out Sofas, MDF Toy Boxes, Soft Storage, plus MDF Desks and Stools. Worlds Apart will also be developing product for their TV advertised Go Glow range.
Lucy Wynn-Jones comments, “Little Charley Bear is a great fit for Worlds Apart, with imagination being key. We are really excited to be working with the team at Chapman on this property.”
Through imagination, children can learn and develop on a personal, social and emotional level with Little Charley Bear - the way he communicates his ideas, thoughts and feelings through movement and role play can aid and educate children all around the world with visual, auditory and kinaesthetic learning styles. Secondary characters playing in Charley’s room include Frozo: a penguin, Midge: a teddy bear, Privet: a robot, Nibblit: a rabbit, Caramel: a cow and Bellarina: a ballerina.
It’s amazing what you can do with your imagination!
To find out more about Chapman Entertainment, please log onto www.chapmanentertainment.co.uk.
For further press information, images or interviews please contact:
Cassandra Sananes, Head of PR, on 0208 877 7410 or email: cassandra@chapmanentertainment.co.uk
- Ends –
Cassandra Sananes
Head of PR
The Pavilion, 90 Point Pleasant, London SW18 1PP
cassandras@chapmanentertainme nt.co.uk
+44 (0) 870 403 0556
