7th July 2010
TY-ME FOR TELETUBBIES
BBC Worldwide announces TY partnership for Teletubby Beanie Babies.
BBC Worldwide has today announced a deal with Ty to produce a line of Beanie Babies based on the iconic Teletubbies brand. It is more than twelve years since the group first burst onto UK screens to become the worldwide phenomenon that continues to delight children across the globe today.
The new deal with Ty will see Tinky Winky, Dipsy, Laa-Laa and Po transformed into 6” Beanie Babies, which will launch in the UK and Ireland this coming Autumn/Winter. Each Beanie will carry a SRP of £5.99.
Teletubbies, created by Ragdoll Productions for the BBC, continues to be a huge success across the world having aired in more than 120 countries. There has also been unprecedented licensing success with international sales of more than 33 million DVDs and videos and over 50 million plush toys.
Commenting on the deal, Richard Hollis, Head of UK Licensing for BBC Worldwide, said: “They may have conquered the globe, had a number one single, and graced many a magazine cover, but this deal marks another milestone for the Teletubbies. To be able to work with such an esteemed licensee as Ty is a testament to the appeal of the brand; it’s as much part of culture today as it was twelve years ago.”
The popular Teletubbies Dance Tour staged across the UK in 2009, was taken to Australia earlier this year and will shortly transfer to China for the World Expo in Shanghai in 2010.
BBC Worldwide are currently working on a number of exciting new initiatives for the brand and will be announcing these in due course.
~ Ends ~
For images and any further information please contact Luke Campbell at BBC Worldwide
on +44 (0)208 433 1683 or luke.campbell@bbc.com.
