Smiles for ‘Quick’
Quick has 450 restaurants throughout Europe & North Africa and is the No1 burger restaurant in Belgium and the second largest in France.
The Smiley World promotion will run in conjunction with Quick’s ‘Menu Top’ aimed at 9 to 12 year olds. The promotion will run for 4 week periods from 31st March 2010 across several different territories including France, Benelux, and French overseas territories.
David Walton, Business Development Manager for Smiley, says:
“I am delighted Smiley World is working alongside Quick. This promotion will be a great opportunity to combine Quick’s promotional strength with Smiley World’s universal appeal & edgy product design to great success.”
One of four premiums will be included in the ‘Menu top’ each week - shoe accessories, key rings, door panels & a large Smiley® faced mirrored sticker.
The promotion will be supported by TV advertising, Quick’s website & ins tore point-of-sale material.
Laurent Niewolinski, Marketing Director at Quick, says:
“Quick is really glad to provide the Smiley World attitude to kids with a range of great premiums”.
Lace Decorations
Mirror
Door Panels
Underpinning this range is the style and sensibility of The Smiley Company. Based on the world-famous Smiley logo, The Smiley Company is a brand that spreads positive values through cool and stylish graphic designs and encourages ethical production of items based on the brand, such as clothing, bags and shoes made from 100% organic cotton.
10% of all royalties will go to charity through the Smiley World Association, which was formed in 2005 to help people in need by setting up health and educational infrastructures in third world countries.
Kind regards,
Jemma Morgan
PR, Communications and Events Manager
(Fashion and Lifestyle)
The Smiley Company
Suite 13.2.2
The Leathermarket 11/13 Weston Street Bermondsey LONDON SE1 3ER
Tel: 020 7378 8231
Mobile: 07584025351
Fax: 020 7378 8232
