FIFI AND THE FLOWERTOTS PARTNER WITH THE

BRITISH SCIENCE ASSOCIATION

For the first time ever, Fifi and the Flowertots is partnering with the British Science Association to mark National Science and Engineering Week from 12^th – 21^st March 2010.

Chapman Entertainment has designed pre-school material using Fifi as an ambassador for the National Science and Engineering Week’s 2010 campaign called ‘What on Earth’ which is encouraging children to discover their natural surroundings.

It couldn’t be simpler or more fun for kids - all they need to do is go into their garden or local park, take a snap of something they don’t recognise and upload it to www.whatonearth.org.uk. The aim is to spot, collect and identify as many species as possible over the course of the week, painting a fascinating picture of UK wildlife.

Downloadable activity materials featuring ‘What on Earth”, will appear on both the Fifi and British Science Association websites in the lead up to the Week for teachers and parents to print off for children.

Chloe Grant, Brand Manger, Chapman Entertainment comments: “This is an exciting partnership for Fifi. She is a proud ambassador of National Science and Engineering Week, and we hope this relationship will continue to blossom!”

Joanna Rooke, Manager of Regional Programmes, British Science Association, comments: “We are really pleased to have Fifi onboard with What on Earth, she’s an ideal ambassador for kids and will really be able to help them understand the importance of looking after local wildlife.”

Fifi and the Flowertots is one of the most-loved pre-school programmes on-air in Britain. The award-winning series on Five’s Milkshake! and Nick Jr, can teach children important life lessons about fun, friendship, laughter, music and working together to find solutions. Each episode celebrates the outdoors, which encourages girls and boys to develop an appreciation of being outside and discovering the world around them.

To find out more information on National Science and Engineering Week or to download Fifi print outs and colouring materials, please visit www.britishscienceassociation.org. To find out more on Fifi and the Flowertots, please visit, www.fifiandtheflowertots.com.

For further press information, images or interviews please contact:

Cassandra Sananes, Head of PR, on 0208 877 7410 or email: cassandra@chapmanentertainment.co.uk

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Notes to the editor:

Fifi and the Flowertots stars Fifi Forget-me-not who inhabits an enchanting garden filled world that every pre-schooler would like to be a part of. The fabulous tales of Fifi and the Flowertots have an organic and responsible feel without losing that unstoppable air of fun and games, this all taking place in their vibrant and richly coloured garden world.
Chapman Entertainment was formed in 2002, and is a rapidly growing company specialising in the creation, production and IP management of original, quality children’s and family entertainment properties. Founded by Keith Chapman, the creator of global smash hit ‘Bob the Builder’, together with his co-directors, Greg Lynn and Andrew Haydon, the trio bring a wealth of experience into the business, with backgrounds in advertising, music management and television.

Cassandra Sananes

Head of PR

The Pavilion, 90 Point Pleasant, London SW18 1PP

cassandras@chapmanentertainment.co.uk

+44 (0) 870 403 0556

+ 44 (0) 870 403 0557