A BLOOMING SUCCESS:
Chapman Entertainment announces today the launch of a new UK product category for its award winning pre-school property, Fifi and the Flowertots, following a recent partnership with The Make-Up Factory for First Aid and Accessories.
The range, shown for the first time at Spring Fair, includes plasters and microwavable wheat filled cushions. Development is also under way for sun care kits, first aid kits, brushes and mirrors. Products are set to be on sale in selected retailers across the country from A/W 2010. Prices are expected to range from 60 pence -£4 per item.
Natasha Dyson, Head of Licensing, Chapman Entertainment comments, “I worked with The Make-Up Factory in a former life, so I am thrilled to bring them to Chapman Entertainment! They have great relationships with all key retailers and a fantastic range of products in this area.”
The Make-Up Factory’s principal trade is design, manufacture and import of a wide variety of innovative branded and non-branded health and beauty accessories. Johnny Cohen, Commercial Director at the company comments: “We are thrilled to become a Chapman licensee and are excited to work with Fifi and the Flowertots. In my household, Fifi is extremely popular, as she is in many homes throughout Britain – and with such a great reaction at Spring Fair, we feel very confident about moving forward with this new product range.”
Fifi and the Flowertots is one of the top pre-school girls’ licenses in the UK (Source: NPD), and so far she has secured over 48 international licensees with Flowertot fun reaching over 148 countries.
For more information on Fifi and the Flowertots, please log onto www.fifiandtheflowertots.com. To find out more about Chapman Entertainment, please visit, www.chapmanentertainment.co.uk. For more details on The Make-Up Factory, please log onto www.makeupfactory.net.
Cassandra Sananes
Head of PR
The Pavilion, 90 Point Pleasant, London SW18 1PP
cassandras@chapmanentertainment.co.uk
+44 (0) 870 403 0556
+ 44 (0) 870 403 0557
