CBS CONSUMER PRODUCTS REVEALS MERCHANDISING LINEUP FOR UPCOMING FEATURE FILM RELEASE BEASTLYApparel, Fragrances, Home Décor, Toys, Video Games, Cards and More
 Inspired by Movie From CBS Films Starring Vanessa Hudgens & Alex Pettyfer

NEWYORK – February 16, 2010 – CBS Consumer Products announced today more than a dozen licensees to launch a new merchandising line in support of CBSFilms’ motion picture Beastly, opening in movie theatres in the U.S. and Canada on July 30, 2010.  Starring Vanessa Hudgens (High School Musical) and Alex Pettyfer (Wild Child, Stormbreaker), Beastly is an edgy teen romance about learning how to see past false surfaces to discover true inner beauty. Products will include merchandise from the apparel/accessory, gift, toy/game, social expression, publishing, stationery and costume categories.“We have teamed with industry-leading licensees to bring the Beastly merchandising program to life for this much anticipated summer film,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “The licensing and retail programs will give fans the opportunity to extend their enjoyment of the film into their everyday lives.”CBS Consumer Products has lined up a comprehensive list of licensees to support Beastly in myriad categories.  Jerry Leigh and Accessory Innovations will lead the apparel and accessory program.  Bif Bang Pow and Fundex headline the toy/game category, and Storm City will launch the Beastly video game.  Currently, the Beastly licensing program includes:·  Accessory Innovations – Tote bags, wallets, bag clips, messenger bags, cross-body satchels, key chains and bookmarks (US)·  Bif Bang Pow – Figures and bobbleheads (Worldwide)·  C&DVisionary – Stickers, patches, magnets, buttons, key chains, (non-lenticular) bookmarks (US)·  Fundex – Games, co-branded games, puzzles (Worldwide)·  Genki Wear – Fragrances (US)·  Hallmark – Greeting cards and other social expressions (US)·  Harper Collins - Original novel (Worldwide)·  Jerry Leigh – Fashion T-shirts and hoodies (US)·  LTL Prints – Removable wall art (North America)·  Philcos - Fashion T-shirts, hoodies, sweatshirts, mood jewelry, blankets, headwear, glassware, buttons, wallets (Canada)·  Rubies – Costumes, masks and accessories (US/Canada)·  Rock Paper Pencils - Lenticular journals, bookmarks, pens and stationary (US)·  Storm City – Video game (Worldwide)·  Scorpio – Posters (US)·  Sticker You – Stickers, decals, static clings and appliqués (US)In Beastly, Kyle Kingson (Alex Pettyfer) is 17 and has it all – he’s hot, popular, rich and gets whatever he wants…but he also has a vicious cruel side, fueled by his obsession with the ‘in crowd’ and his contempt for those who don’t fit in.  He finally targets the wrong person: Goth girl classmate Kendra who seeks revenge in the form of a spell that physically transforms him into someone unrecognizable – and horribly unattractive.  The only way to reverse the curse is to find someone who will love him in his new form – a task he doesn’t think possible.  His only chance may rest in whether he can see beyond his superficial ways and find true love with an unassuming classmate (Vanessa Hudgens) who values everything he isn’t.  Beastly also stars Mary-Kate Olsen (Weeds) and Neil Patrick Harris (How I Met Your Mother).  The film, which is based on the novel of the same name by Alex Flinn, is written and directed by Daniel Barnz (Phoebe In Wonderland) and produced by Susan Cartsonis (No Reservations, What Women Want).

For further information contact:For CBS Consumer Products:Leslie Ryan             & nbsp;    
(310) 264-3406
Leslie.ryan@cbs.comJP Shields
(212) 689-6360
JP_Shields@BHImpact.com