For Immediate Release
LONSDALE SIGNS SECHEW "IRON HORSE" POWELL TO ENDORSEMENT DEAL
New York, NY – February 16, 2010 – Lonsdale, the world’s leading manufacturer and marketer of premier boxing equipment and sports fashion, today announced the signing of super welterweight boxer Sechew “Iron Horse” Powell to a multi-year endorsement deal.
Under the agreement, Powell will be featured in Lonsdale’s multi-platform marketing campaign as 100 years of greatness meets American fight sports and will exclusively wear Lonsdale footwear, apparel and gloves (available at www.lonsdaleusa.com) for all professional fights and Lonsdale sponsored events.
“Sechew Powell is a proven champion in and out of the ring and shares the same passion for Lonsdale’s brand heritage and authenticity,” said Neil Morton, head of Lonsdale USA. “We are delighted to have Sechew join the Lonsdale team and believe his broad appeal will further expand the Lonsdale brand reach to a larger U.S. audience.”
As a standout amateur born and raised in Brooklyn, New York, Powell was the 2000 National Golden Gloves Champion and United States Amateur Champion as a light middleweight. Since turning pro in 2002, Powell has amassed a record of 25 wins and 2 losses, with 15 of those wins coming by way of knockout. He is the top ranked super welterweight contender and will make his Lonsdale debut on March 19th against Deandre Latimore in an IBF title eliminator bout.
With well over a century of European history, pride and tradition, Lonsdale is the most sought after name in the industry with origins going back to Hugh Lowther, the 5th Earl of Lonsdale who organized the first match using boxing gloves in 1891. Long known for quality craftsmanship, premium materials and technological advances, the Lonsdale brand is celebrated among the proud pugilists, coaches and fans involved in the gentleman’s sport.
Sechew Powell joins an elite list of superstars who have donned the Lonsdale logo, Lennox Lewis, Ricky Hatton, Marvin Hagler and Sugar Ray Robinson to name a few. Though it may be new on U.S. shores, the Lonsdale brand has made an immediate impact on the American boxing community and firmly cemented itself as the premier brand in boxing.
Be sure to join Lonsdale on Facebook (www.facebook.com/Lonsdale) and Twitter (www.twitter.com/LonsdaleUSA) to stay connected and receive up to the minute information about Sechew “Iron Horse” Powell and the Lonsdale brand.
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Press inquiries, please contact IBML-USA:
Sharyn Meaney / 646.794.0252 / Sharyn.Meaney@ibml-usa.com
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