Purple Ronnie’s Sassy Poetic Philosophy Goes Mobile
With Launch of iPhone Application
Purple Ronnie PixPoetry App Integrates PixFusion’s Patented Technology Enabling Users to Create Animated, Personalized Poems and Photos for Everyone
Available Exclusively on iTunes beginning February 10th
New York, NY (February 10, 2010) - A little bit sassy and a little bit saucy; just click, pick, and send a personalized message to the one you love! New York-based branded entertainment company Big Tent Entertainment announced today the launch of the Purple Ronnie PixPoetry iPhone application starring the iconic U.K. humor character. iPhone users can easily create an animated message and personalize it with photos of themselves or loved ones by utilizing patented photo-personalized technology developed by PixFusion, a leader in personalized entertainment and composite imagery across all media formats. The Purple Ronnie PixPoetry iPhone app will be available for download at the iTunes store beginning February 10th for .99 cents
Whether it’s sending a personalized message to boyfriend, girlfriend, spouse or even a co-worker the Purple Ronnie PixPoetry iPhone app, allows users to select from a menu of 16 animations and 24 clever poems, enabling them to express themselves in a unique way for any occasion. When feeling especially creative, users can tap the easy–to-use interface to create their own poetry to accompany the animation, as well as personalize a picture of their choice. Purple Ronnie’s unique poetry is most appropriate for mature audiences. Once the personalized animation has been created, the recipient will receive an email with a link to a website where he or she can download their message.
“Digital and mobile technology are a primary means of communication in today’s world, and we felt a personalized iPhone app, would be the perfect way to launch the Purple Ronnie brand in North America,” said Rich Collins, Chief Executive Officer, Big Tent Entertainment & PixFusion LLC. “Purple Ronnie is all about social expression and our new iPhone app capitalizes on the strengths of the Purple Ronnie brand, as well as the rising consumer demand for personalized entertainment and media.”
Best known for its irreverent, good-natured humor, Purple Ronnie is the brainchild of writer and creator Giles Andreae. Now over 20 years later, Purple Ronnie has gone on to sell more than 80 million greeting cards and nearly three million books with regular appearances on the Sunday Times bestsellers list. The iconic character’s insights into love, sex, families and fun have turned Purple Ronnie into one of the U.K.’s most successful licensed characters of all time. Purple Ronnie is included in the portfolio of Coolabi which specializes in the ownership, development and creative management of high quality children's and family brands and intellectual property.
About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for viral sensation Domo and the North American agency of record for a number of children’s properties including: Discovery Kids, the leader in educational content for children; The Wiggles, the world’s most popular pre-school entertainers; and Miffy & Friends, one of the largest brands for infants, toddlers, and preschoolers with an all-new tween/teen program. Additionally, Big Tent serves as the U.S. licensing agent for the Crusty Demons, the masters of freestyle motocross; TOKYOPOP, the world-renowned manga publisher and global pop culture brand; and most recently the NBC Universal-owned Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world.
About PixFusion
PixFusion LLC (www.pixfusion.com), established in 2001 with headquarters in New York City creates personalized branded video products and services and uses its patented technology to automate the production of its finished products. Winner of several product awards such as iParenting Media Award and The National Parenting Center award, PixFusion has proprietary content agreements and is continuing to expand its distribution networks to offer its personalized products direct to consumers and through retailers, manufacturers and other indirect channels. In addition to its consumer entertainment division, PixFusion has also entered into several licenses of its proprietary intellectual property platform based on the strength of its long standing patent portfolio.
About Coolabi
Coolabi specializes in the ownership, development and creative management of high quality children's and family brands and intellectual property. The current portfolio includes Purple Ronnie, Poppy Cat, Scarlett & Crimson, The Large Family and Dead Gorgeous. In addition Coolabi also licenses rights to selected brands, including Bagpuss, The Clangers and Hammer Film Productions. For more information and a background on the company, visit www.coolabi.com.
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Marissa Florindi
Dan Klores Communications
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