HALSALL’S FIFI BIKE WINS RIGHT START
BEST TOY AWARD 2009
Chapman Entertainment and Halsall International are thrilled to announce that the Fifi 12 inch bike has won a Silver Award in the outdoor category of the Right Start Best Toy Awards 2009.
Andrew Coplestone, Marketing Director, Halsall International Ltd, comments, “This award provides tremendous endorsement for Fifi as The Right Start Best Toy Awards are perceived as ‘a hallmark of excellence’ in the UK. Toys, books and software entered are put through stringent testing to ensure they offer children the highest quality”.
This winning Fifi product will be featured in the Right Start Best Toy Guide 2009, which is poly-bagged with the November/December 2009 issue of Right Start magazine (available now). The Halsall Fifi coverage will include a full editorial review, product image and stockist details.
As award winners, Halsall International also receives a certificate and winner’s logo which can be used in all promotional and marketing materials.
Val Fry, Director of Licensing, Chapman Entertainment comments, “Our refreshed colour and patchwork floral design is proving very popular with retailers and consumers alike. We are very proud of Fifi and the Flowertots and very excited about receiving a Silver Award in the outdoor category.”
The new look Fifi products are currently available in all retailers across the country. Since its launch in 2005, Fifi and the Flowertots, voiced by Jane Horrocks, has become the number one girl’s pre-school brand in the UK (NPD pre-school, plush, puzzles). There are now over 47 UK licensees signed to the brand and the series is receiving a tremendous international response, sold into 147 countries worldwide.
Fifi and the Flowertots airs in the UK on Five’s Milkshake! and Nick Jr. To find out more about Fifi and the Flowertots, please go to www.fifiandtheflowertots. co.uk.
For further press information, images or interviews please contact:
Cassandra Sananes, Head of PR, on 0208 877 7410 or email: cassandra@chapmanentertai nment.co.uk
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Cassandra Sananes
Head of PR
The Pavilion, 90 Point Pleasant, London SW18 1PP
cassandras@chapmanentertainment.co.uk
+44 (0) 870 403 0556
+ 44 (0) 870 403 0557
