For immediate release: 30 June 2009
TOP SHOE DESIGNER ANGELINE TOURNIER PRODUCES BEANO CARTOON WEDGES
Start Licensing inks a deal for limited edition Beano designer footwear
Innovative footwear designer, Angeline Tournier, has been appointed by Start Licensing, top UK licensing agency representing DC Thomson & Company Limited for The Beano and associated characters, to create a limited edition range of Beano cartoon wedges. The shoes retail exclusively on the designer’s website (www.angelinetournier.co.uk ) and have also been on display at the London Cartoon Museum as part of a dedicated exhibition.
Angeline Tournier, who launched her footwear label in 2006 with the signature Betty & Veronica cartoon wedge, designed the shoes with original Beano cartoon artwork imprinted on the leather on the heel. The wedges are available in 4 colours: blue patent leather, red leather, silver metallic leather and black patent leather and will feature spiky silver studs (to echo Dennis the Menace’s spiky shaped hair) with silver leather lining, leather sole and a 6cm heel.
The range is limited to 70 pairs produced across all 4 colours, and retails at £228 per pair. One pair of shoes has been on display at the London Cartoon Museum. The idea for limiting the range to 70 pairs came from the fact that The Beano celebrated its Seventieth anniversary last year when Angeline first started work on the range.
Ian Downes, Director, Start Licensing, comments; “Beano cartoon wedges are the perfect fit for our on-going licensing strategy to enhance the bold and adventurous spirit of this iconic brand through fun and innovative products. With Angeline Tournier’s expertise together with an extremely committed team at DC Thomson, we are confident The Beano fans will respond well to these highly original shoes and they will also appeal to those who want to wear something that is really exclusive.”
Angeline Tournier, Shoe Designer, comments; “Dennis the Menace is an iconic brand and I was proud to work with DC Thomson and Start Licensing to create an original design reflecting Dennis the Menace’s cheeky humour.”
-ends-
For further information or visuals please contact:
Louise Drabwell or Susanna Underwood
Rare Communications
T: 020 7284 5911
E:louise@rare communications.co.uk / susanna@rarecommunicatio ns.co.uk
Notes to Editors:
About Start Licensing
